George Merenich is a self-taught brewer and has been brewing his own beer for years. It became a dream of his to open a brewery. George Merenich is also an enthusiast of the Hawaiian heritage. George always fantasized that one day he could incorporate both loves and create “the aloha experience”. In order to achieve “the aloha experience”, George’s decided he wanted to open a brewery that will feature a subdued Hawaiian design, relaxing island music in the background, while offering great tasting brewed beer.
George began working with the Wilkes University Small Business Development Center in October of 2018 to make his dream become a reality. The biggest obstacle that George faced was location of the brewery. George did have a property he was ready to purchase and renovate in Mocanaqua, PA. A business plan, financial projections, and loan approval were all complete for this location with the assistance of the Wilkes SBDC and NEPA Alliance, however because of environmental issues/agreement the deal fell through.
George began to look for properties in Mountain Top, Pennsylvania and decided on a building. However, the financing amount became much larger with this property. The Wilkes SBDC reworked his business plan and updated the financial projections to meet the clients financing needs. In addition, much research and document review was done during the consultation process by consultants and graduate assistants from the Wilkes SBDC. Furthermore, it was the referral from the Wilkes SBDC to NEPA alliance that helped the client receive the financing needed to bring the clients Hawaiian themed brewery to life.